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Original Coverage & Source Attribution: www.business-standard.com
Original Coverage & Source Attribution: www.business-standard.com
Ramayana: Part 1, produced by Prime Focus Studios, saw its listed parent Prime Focus Ltd touch a one-month intraday high of ₹311.15 on November 5, a day before the film’s release. Before this, Zee Entertainment Enterprises, associated with Zee Studios, was the only other listed production house among the four associated with India’s highest-grossing films to record a one-month intraday peak on the eve of a release; its shares touched ₹290.70 on August 10, 2023, ahead of Gadar 2’s release. However, the price movement did not consistently translate into gains on the release day: of the four listed companies examined, only Panorama Studios International, associated with Drishyam: The Conclusion, closed higher on its film’s release date. Zee Entertainment, Sun TV Network (associated with Jailer 2), and Prime Focus all closed lower on their respective release dates than on the preceding trading day. Their monthly returns were also lower than sectoral yields.
