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New York City has no shortage of long lines, but Parke’s latest pop-up gave the city’s hottest restaurants some serious competition. The crowds were hard to miss, with shoppers lining up for a chance to get their hands on the viral fashion brand’s NYC-exclusive merch. Thankfully, you no longer have to brave the sidewalk crowds to shop the collection.
Following this weekend’s New York City Marathon, Parke has officially brought its Big Apple-inspired collection online as part of its November First of the Month drop, which launched Sunday, Nov. 1 at 10 a.m. ET.
The release includes 45 new styles and colorways, from the brand’s signature oversized mocknecks and graphic T-shirts to lounge pants and accessories. New York references are everywhere, including Big Apple graphics, subway-inspired designs, and varsity lettering that give Parke’s familiar silhouettes a distinctly NYC makeover.
Sell-out risk
Parke Graphic Mockneck
A nod to the Big Apple without going full tourist mode, this $135 mockneck pairs Parke’s signature oversized silhouette with a small red apple graphic.
Parke’s NYC Collection Brings 45 New Styles and Colorways
If you’re wondering how a sweatshirt became something people line up around the block for, you’re not alone. Founded by Chelsea Kramer in 2022, Parke has built a devoted following through limited-edition drops, vintage-inspired designs, and a social media presence that makes every new release feel like an event.
And the numbers speak for themselves. According to Forbes, Parke generated $16 million in revenue in 2024 without spending on paid advertising. The publication also reported that more than 3,500 shoppers lined up for a previous SoHo pop-up, with some arriving as early as 3 a.m.
“Word of mouth has been our most powerful tool, especially on college campuses,” Kramer told Forbes.
Last chance
Parke Graphic Zip Up Mockneck
From the yellow taxi to the street pretzel, Parke’s $135 zip-up mockneck manages to fit an entire New York City sightseeing tour onto one sweatshirt.
Easy to style
Parke Varsity Mockneck
Leave it to Parke to make a simple gray sweatshirt feel like a New York souvenir worth keeping, thanks to its oversized silhouette and vintage-inspired varsity graphics.
Relaxed fit
Parke Graphic Raglan Long Sleeve T-Shirt
If your closet could use a break from oversized sweatshirts, this vintage-inspired baseball tee is a welcome change of pace.
Viral pICK
Parke Big Apple Hat
Between the cream crown, forest-green brim, and red apple embroidery, this $45 hat has all the makings of a souvenir you’ll actually want to wear.
The NYC collection brings that same energy to the brand’s signature staples, only this time with a little hometown pride. Among the highlights are the $135 NYC Graphic Mockneck, $130 Varsity Mockneck, and $100 Boxer Sweatpants, alongside graphic tees and accessories that pay tribute to the city.
How to Shop Parke’s NYC Collection Online
The collection officially launched Nov. 1 on Parke’s website, with several styles already marked sold out.
As with previous Parke releases, popular sizes and colorways can disappear quickly, so it’s worth checking availability before getting attached to a particular piece. If you’ve been waiting for another chance to grab the NYC-exclusive merch, now’s the time to see what’s left.
At least this time, you can skip the sidewalk crowds and head straight to checkout.
