Original Coverage & Source Attribution: www.news18.com
The launch was further highlighted by the association of National Award-winning filmmaker Sudipto Sen.
Sai Ketan Rao, Karanvir Sharma attend event in Mumbai.
Actors Karanvir Sharma, Sai Ketan Rao, Ishita Chauhan, Sonia Balani, Sanjay Gagani, Urvashi Upadhyay and Jyoti Saxena were among the celebrities who attended the grand launch of Lorius, a premium luxury perfume brand, in Mumbai. The star-studded event brought together personalities from the entertainment industry, influencers and members of the business community to celebrate the launch of the homegrown fragrance brand.
Founded by Parveen Kumar, Lorius aims to make premium fragrances accessible to a wider audience while building an Indian perfume brand with international ambitions. The launch also saw the association of National Award-winning filmmaker Sudipto Sen, bringing together the worlds of entertainment, entrepreneurship and luxury.
The launch witnessed the presence of several familiar faces from the entertainment industry, including Karanvir Sharma, Ishita Chauhan, Sonia Balani, Sanjay Gagani, Sai Ketan Rao, Urvashi Upadhyay and Jyoti Saxena. Their presence added a touch of glamour to the event, which marked Lorius’ entry into the premium fragrance market.
The launch was further highlighted by the association of National Award-winning filmmaker Sudipto Sen, bringing together the worlds of creativity, entrepreneurship and luxury. “India has immense potential to create brands that can make their mark on the global stage. It is encouraging to see homegrown ventures like Lorius aspire to take Indian entrepreneurship beyond borders. I’m delighted to be associated with this journey as Lorius begins building its identity in the fragrance industry,” he said.
Parveen Kumar, Founder and Managing Director of Lorius, said, “Lorius is built on the belief that premium fragrances should be accessible to everyone. Our vision is to create a proudly Indian brand that represents quality, aspiration and individuality. We want to take the spirit of Made in India to the world and build Lorius into an internationally recognised fragrance brand.”
Rizwan Shaikh, Co-Founder & CTO of Lorius said “I am excited to drive the brand’s digital growth, strengthening its online visibility, and ensuring that Lorius Perfumes builds a strong, innovative, and future-ready presence in the evolving luxury fragrance market”.
Sahil Dharia, Co- Founder of Lorius said “Lorius will get immediate scale in the heartland using our general trade network of over 200,000 stores making it a household brand”.
What is Lorius and who founded the luxury perfume brand?
Lorius is a homegrown premium luxury perfume brand founded by Parveen Kumar, with the vision of making high-end fragrances accessible to a wider audience while pursuing international ambitions.
Which celebrities attended the star-studded launch event of Lorius in Mumbai?
Celebrities including Karanvir Sharma, Sai Ketan Rao, Ishita Chauhan, Sonia Balani, Sanjay Gagani, Urvashi Upadhyay, and Jyoti Saxena attended the brand’s grand launch event in Mumbai.
How does Lorius plan to achieve immediate scale in the Indian market?
Co-founder Sahil Dharia stated that Lorius will gain immediate scale in the heartland by utilizing a general trade network of over 200,000 stores to become a household brand.
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